Wednesday, December 23, 2009

Bad Search Engine Optimization Ideas

Top 5 SEO ideas to be avoided…

Search Engine Optimization techniques are those factors that search engine algorithm takes into consideration in ranking a website.

In the whole bunch of these techniques there are many great ideas that really help get your site in the top rank. But beside all those great ideas there are some bad ideas that must be avoided if you want to stand along in search engines.

These SEO techniques keeps on changing every year, the techniques followed in 2004 stop working, and it goes on from year to year. Now in the year 2009 there are many new techniques suggested by search engines, and few techniques used in the previous years goes obsolete and turn to be very bad SEO ideas in today’s world.

Here is a set of Bad SEO ideas to be avoided to become search engine friendly.

Depending on Meta Tags, Meta Description and Meta Keywords.
In today’s world, Search engines rely mostly on user readable text on your site in order to determine its ranking. So take the top most keywords that your page is focused on, plug them in the page, and then forget about it.

Keywords stuffing in invisible form of text with CSS / JS / Flash techniques.

Remember, it can and mostly it will get your site banned by search engines. It could be the text with the same color as the background, and the search engines treated it as a serious offense. Don’t Do It…

Getting Links through Purchase
It’s the one of the most popular practices. Search engines have the most strategic interest to defeat this. Google uses many techniques to detect purchased links.
Implementation of Duplicate Content
This can be done in many ways, like many sites have more than 2-3 ways of navigation to the same content. Remember!! Search engine rank the same content only once and penalize the duplicate content very seriously even you can get banned.

Cloaking, also called Doorway Pages
It means, designing of the two pages, one for the crawler and the other for the users. You show two different things to crawler and users. After getting observed by search engines, it will lead to the site being banned.
So, what's the base line?
Learn the most effective ways to communicate to the search engine. I recommend you to learn these effective ways from my SEO Blog. Don’t ever try to cross the search engines, you can get success in the short time, but the day search engine got you, a significant piece of your web page would be disappeared overnight.